I've had the same signature 5 flavors since the very beginning, but, you always need to have some seasonal offerings, or a flavor of the month, or something to keep things interesting, and your current customers engaged. What is your process of creating new flavors? I like categories. They've also been my top supporters, no matter what work or path I've taken, and knowing they're in my corner has been incredible. They have their own business, and had to hustle super hard to get where they are, so they understand the journey. Of course you need help along the way, but if you're not conducting, nothing's going to get done. Tell us the most rewarding part about owning a business? Where do you believe you get your entrepreneurial spirit from? The most rewarding part is knowing that you're steering the ship, and you're the one who has to be your motivator and driving force to get your results. I don't have a culinary or business background, but always had an entrepreneurial spirit and love for sweets, so that made it an easy push to start the journey! It's been a crazy ride, but I have no regrets. After making them, I started thinking about different flavors, and textures, I could incorporate to make a marshmallow like I've never had before! I shared the results with some family and friends, and decided to try to launch it as a business. What is the origin story of Squish Marshmallow? I started Squish Marshmallows after making homemade marshmallows for a just-for-fun blog I was writing.
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Meet Katherine, founder of Squish Marshmallow.
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Our August business offers a unique take on the traditional, gooey marshmallow.